BNP Paribas

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RESPONSIBLE COMMUNICATION AND FAIR ADVERTISING PRINCIPLES
In the context of climate change and societal expectations, the communication industry is
entrusted with a new specific responsibility: leveraging its creative talent and media clout
to promote a more sustainable lifestyle and a greater respect for diversity. This approach
is referred to as “responsible communication”.
Engaged in this process, the BNP Paribas Group:
▪ is a signatory to the FAIRe programme launched by the...