BMW Group

BMW GROUP DIGITAL IDENTITY: FIVE GUIDING PRINCIPLES
FOR DEALING WITH DIGITAL TECHNOLOGY.
Digitalisation is a key factor in the current transformation of the automotive industry – and its influence on business
processes, product features, services and business models only continues to grow. In order to actively shape
this development, the BMW Group has defined its expectations for the responsible use of digital technology in all
these areas and made its position on this subject binding.
This...