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Article updated in: April 2025
For over 30 years, we have been seeking to embed sustainability
into our everyday business. Since 2013, this has been called The
Positive Cup – a strategy that remains at the heart of our
business and that reinforces our conviction that coffee must be
a force for good.
 
ACCELERATING IMPACT THROUGH THE
POSITIVE CUP
Learn more about our achievements,
what we believe in, and how this
shapes our sustainability strategy
towards 2030 and beyond.
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